BMW and K2 Hookup for New Ski Design

New limited edition ski design introduced by a BMW Group DesignworksUSA and K2 collabo

BMW Group DesignworksUSA and K2 bring new ski design on the slopes.  Limited Edition Ski for the BMW X1 Edition Powder Ride with a fox as central motif “New interpretation of dynamics and emotion”

BMW is “rocking” the slopes this winter with an exceptional ski design. Agility, manoeuvrability and smartness – these are the qualities of the red fox that elegantly extends as a central motif over the entire length of the rocker ski. The sporty sliders were designed by DesignworksUSA, a BMW Group subsidiary, in collaboration with the ski and sports equipment supplier K2. “The design combines the characteristics of the automobile and the world of winter sports,” says Laurenz Schaffer, President of BMW Group DesignworksUSA. “Dynamics and emotion have been newly interpreted in the design.”

Also check out: Chat with Sandy McGill: Lead Designer at BMW DesignworksUSA

BMW and K2 BMW and K2

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