Hand-crafted Dodge Viper and What it takes to build one. Hint: a lot.
The fifth-gen of the Dodge Viper SRT made its highly anticipated return to the high-performance sports car market in late 2012 as a 2013 model. And to showcase what it takes to produce a meticulously handcrafted American supercar, Dodge launched a 22-minute documentary-style video, providing all us naive car-lovers a glimpse into exactly what it takes to make magic.
Well-summarized by Tim Kuniskis, President and CEO, Dodge and SRT, FCA North America, the Dodge Viper is a “precision-handcrafted machine expressively built to stimulate all the senses of an enthusiast’s soul.” To prove it, Dodge produced a pretty cool, eye-opening little documentary to set us straight.
Unbeknownst to probably everyone, it takes up to 160 hours to paint each Viper…nearly all of it by hand. Did you know there are more than 3,700 unique components to build one unit? Or over 90-percent of the Viper’s cabin is hand-wrapped in sweet, glorious leather? Didn’t think so.
Viper: DNA of a Supercar includes every phase of the design process from sketches to testing to all it takes to built a custom handcrafted sports car.