Los Angeles, CA — After nearly a decade since its last major redesign, including updates in 2018, the introduction of the Shelby GT500 in 2020, and the all-electric Mustang Mach-E SUV in 2021, the Mustang is back with a seventh-generation makeover for 2024. Featuring refreshed exterior aesthetics, a fully modernized digital interior, and revamped powertrains, the 2024 Mustang EcoBoost, Mustang GT, and Mustang Dark Horse promise an exhilarating and fun driving experience.
2024 Mustang Availablity and Price for All Three Models
Ford tells us both 2024 Mustang offerings — EcoBoost and GT — will go on sale in Summer 2023; the range-topping Mustang Dark Horse should arrive simultaneously. The muscle car will be built from the Blue Oval’s Flat Rock Assembly Plant in Flat Rock, Michigan. Starting price points are as follows:
Mustang EcoBoost (Fastback): $30,920 US ($37,000 CAD)
Mustang GT (Fastback): $42,495 US ($48,500 CAD)
Mustang Dark Horse: $59,720 US ($74,850 CAD)
At the bottom floor, the new 2024 Mustang starts at just over $30,000, and that’s for the EcoBoost in fastback coupe form. The drop-top’s price jumps up considerably to just under $40,000. With the most expensive EcoBoost Premium convertible at around $42,000, for an extra $500 or so more, you can level up to the V8-powered, entry-level Mustang GT coupe. In terms of power, these cars are entirely different beasts.
Compare that to the outgoing 2022 Mustang EcoBoost Premium Convertible we reviewed, which started at $37,995 in the US and $43,295 in Canada. A roughly $4,000 increase for 2024. At the top, the Mustang Dark Horse hovers around the $60,000 range.
2024 Mustang Price: EcoBoost, GT, and Dark Horse
Model & Trim | Configuration | US MSRP | Canada MSRP |
---|---|---|---|
EcoBoost | Fastback | $30,920 | $37,000 |
Convertible | $39,020 | $43,900 | |
EcoBoost Premium | Fastback | $36,445 | $43,200 |
Convertible | $41,945 | $48,500 | |
GT | Fastback | $42,495 | $48,500 |
GT Premium | Fastback | $47,015 | $54,400 |
Convertible | $52,515 | $60,200 | |
Dark Horse | Fastback only | $59,720 | $74,850 |
Dark Horse Premium | Fastback only | $63,265 | – |
Add $1,595 destination charge | Add $2,095 destination charge |
Is the next-generation 2024 Mustang worth buying?
Ford significantly streamlined its new Mustang model lineup down to two offerings, each with completely difference powertrains. But the level of customization Ford has introduced for EcoBoost and GT is extensive, reading like the menu at your neighbourhood Cheesecake Factory. From pricer packages and upgrades like Performance Pack (around $4,000) and Custom Hood and Accent Painted Stripe upgrade (around $5,000), to name a couple; to everything from brake caliper colour choices, the MagneRide Damping System for GT, a Recaro leather seat package for Fastback models, and of course, good old weather mats and cargo net. This list goes on.
Overall, the new Mustang is a refined machine with a massive dose of digital tech – all without compromising its heritage, muscular looks, and fun-to-drive attributes. Everything is simply elevated with this seventh-generation S650 model, enough to attract new buyers while ideally appeasing the hardcore pony car fans. But, of course, time will tell if that’s true. For more on the 2024 Mustang, visit our Mustang Reviews and News page here.