Know what the new SUV market was missing? That’s right, a super-luxury, three-box option. Well, the Rolls-Royce of SUVs is now here.

But the 2019 Cullinan, named after the largest diamond ever discovered (of course), has adventure on its mind, stepping away from the urban-only stigma we typically have with luxury vehicles.

As Roll-Royce CEO, Torsten Müller-Ötvös, puts it, “They (consumers) want a new type of motor car that gives them unbounded access in ultimate luxury. Their sense of adventure and daring demands a “go-anywhere in ultimate luxury” motor car that will both take them to and meet them at the pinnacle of life. Cullinan is that motor-car.”

Powered by a V12 making 563-hp and 627lb ft of torque, the new Rolls-Royce sport utility will be the first “three-box” car in the SUV-sector. The automaker is dubbing their 2019 Cullinan ” the most technologically advanced, and only purpose-built, luxury SUV in the world.”

2019 Roll-Royce Cullinan SUV interior

For SUV shoppers looking to take this pristine machine off road, the Cullinan promises to be an all-terrain high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time. “Their sense of adventure and daring demands a “go-anywhere in ultimate luxury” motor car that will both take them to and meet them at the pinnacle of life. Cullinan is that motor-car,” Torsten Müller-Ötvös adds.

Sitting on an all-aluminum architecture – the second Rolls-Royce to offer this – the Cullinan was real-world tested to ensure it can handle uncompromising terrain without sacrificing any Rolls-Royce on-road behaviour.

But is the 2019 Roll-Royce Cullinan a capable off-road SUV? We’ll need to wait and see.

Our news desk team providing new car buyers the latest and freshest in North American new vehicle info including release dates, pricing announcements, product updates, and more.

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