Ford’s new Bronco configurator goes live: Here’s 2021 US & Canadian pricing

Expect a starting price hovering around $30,000 and $40,000 across the US and Canada, respectively.

Editor’s Note: You can check out our full Bronco reviews below,

The time has come for eager yet patient Bronco customers looking to compare all 6-7 models and firm up 2021 pricing for both the 2- and 4-door models, set to hit dealership showrooms sometime early 2021.

To get your imagination going with possible colour and material choices, head to the Bronco sites:

Or for a summarized look, keep reading below.

So, what’s the new Bronco starting price?

For sure, the most popular question potential customers are asking. The entry-level Base model will start at $28,500 in the US, and $40,499 across Canada. The range-topping First Edition rings in at just under $58,000, followed by the Wildtrak at $46,980; Canada won’t receive the First Edition, hence, Wildtrak takes top spot at $56,494 MSRP.

Keep in mind, these are starting prices for 2-door Broncos only. Stepping up to the 4-door version will add some dollars, for example, $33,200 for the Base 4-door compared to under $30k for the 2-door variant.

See our Bronco price guide below for a better idea of trims and pricing.

Expect Bronco accessories – lots of them

Of course, there will be a plethora of Bronco accessories which is good news particularly for those taking the SUV off-road.

Ford says there are more than 200 available factory-backed accessories for Bronco 2– and 4-door models, and more than 100 accessories for Bronco Sport models – from lift kits and LED light bars for the off-roaders to convenient roof racks and rugged floor mats for the weekend warriors.

Check out these 5 Bronco Adventure Concepts for some upgrade inspiration.

2021 Ford Bronco Price Guide: US and Canada

Here’s US pricing for the 2021 Bronco (US dollars).

2-door Bronco4-door Bronco
BASE$28,500$33,200
BIG BEND$33,385$35,880
BLACK DIAMOND$36,050$38,545
OUTER BANKS$38,995$41,450
BADLAND$42,095$44,590
WILDTRAK$46,980$49,475
FIRST EDITION$57,410$61,605

Here’s Canadian pricing for the 2021 Bronco (Canadian pricing).

BASE$40,499
BIG BEND$41,999
BLACK DIAMOND$46,499
OUTER BANKS$46,999
BADLAND$52,994
WILDTRAK$56,494

For more Bronco news, reviews, and updates, keep an eye on our Ford Bronco page here.

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News Editor
News Editor
Bringing the latest news including release dates, pricing announcements, product updates. With some glossy concepts and special edition rides in the mix.