About Us

pic: bellnjerry

For those who prefer the path less travelled. TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor-enthusiasts who prefer the unbeaten path, paving their own way in search of adventure, culture, and the best in gear.

From informative, useful info on your journey to buying that new vehicle, to engaging stories and features in the world of motors and beyond, our readers are discerning men who think independently, live an active lifestyle, and value their time above everything else.



With so much fluff and inaccurate info online these days, we take pride in putting quality first with a focus on our editorial approach — we’re a small team, but no excuses. As members of the Automobile Journalists Association of Canada, we keep our standards in check.



tractionlife-credibilityCredible + Independent Voice

A team of award-winning journalists and contributors for an award-winning, independent website — nobody likes a show-off but we’re proud our ongoing work and finding ways to improve for our readers.



tractionlife-high quality contentHigh-Quality Content

Churning out high-volume, watered-down content to keep up with the numbers is not our style, even if our traffic takes a hit. We realize today’s reader demands more, from a great user-experience to terrific, informative, and entertaining content. We work hard to hit those points.





Our Team

As full-time working writers, photographers, and contributors in the motor niche, we take pride in offering readers a higher dose of trustworthiness backed by passion and integrity.  We’re accredited motor writers, a Google News partner, and have provided content to reputable outlets including The Globe & Mail. We recently won the national 2016 Kia Best Web Design Award for our new redesigned site, and the Nissan Best Website Award for design and layout in 2012. Our partial contributor team includes:

Amee Reehal small bio picRussel Purcell small bio picChris Chase small bio picGreg Williams small bio picGraham Heeps small bio picKelly Taylor small bio picDustin Woods small bio picTravis Persaud small bio picMark Hacking small bio pic


Advertise, Sponsorship, Content

To work with us or request media kit please get in touch. Or contact publisher on LinkedIn.

  • Male: 80%
  • 18-24: 8%; 25-34: 24%; 35-44: 25%; 55-64: 15%
  • Geo (Top 4): US, Canada, UK, Australia
  • Facebook: 9,000
  • Twitter: 21,000
  • Pinterest: 660
  • Desktop: 56%; Mobile: 32%; Tablet: 12%
  • In-Market Segments (Top 3): Autos & Vehicles/Motor Vehicles (New & Used); Travel/Hotels & Accommodations
  • Avg. TOS: 13:06
  • PPV: 8.01
  • Bounce: <30%
  • Stats: Google Analytics, comScore, DFP, SimilarWeb


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