Pirelli chose the Manhattan Center in New York to unveil their coveted 2018 Calendar — now in its 45th edition and shot this year by British photographer Tim Walker, best known for a style of romantic motifs and over-the-top sets.
Each year, a different photographer — often an acclaimed shooter from the fashion world — takes on the calendar, bringing their unmistakable style to the table. For 2018, the theme was drawn from the classic “Alice’s Adventures in Wonderland” British literature.
Consisting of 28 shots, Walker worked with 18 personalities, including musicians, actors, models, and political activists, to bring his vision to life. ”Alice has been told so many times,” he states, “and I think I wanted to go back to the genesis of the imagination behind Lewis Carroll so that you could tell it from the very beginning again. I wanted to find a different and original angle.”
Including a diverse group from rappers Sean ‘Diddy’ Combs and Lil Yachty to Mexican-Kenyan actress Lupita Nyong’o and British supermodel and actress Naomi Campbell, to produce the 2018 Calendar Walker teamed up with Shona Heath, one of Britain’s leading creative directors and set designers, and Edward Enninful, an iconic fashion stylist — both prominent artists in their own right.
Getting your hands on the limited-run, special edition Pirelli Calendar isn’t so easy, so it’s not something you can pickup at the Calendar Shop of your local mall. Nevertheless, you can go behind the scenes of the shoot and the stories behind the production at www.pirellicalendar.com.
In 2012, tractionlife.com’s Managing Editor, Amee Reehal, was invited to the 2013 Calendar release in Brazil — you can read about it here.
