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About TractionLife

We’re not the biggest and most recognized car site out there. And that’s how we like it—a small, nimble outlet offering our readership a fresh, unbiased perspective backed by experienced auto journalists and award-winning contributors, all with a deep passion for all things motors. Founded by photographer and digital marketer Amee Reehal in the late 2000s, we’ve shared stories and exclusive features about car and motorcycle culture, new vehicle reviews, interviews with industry insiders, buyer guides, automotive gear collaborations, and more. Along the way, garnering some love and recognition, including the Nissan Design & Layout Award for Best Website in 2012 and the Kia Best Web Design award in 2016.

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Navigating in a Changing Landscape

Like many smaller outlets, we’ve navigated the shifting tides of Google’s algorithms and platform changes that reshaped digital media. Before those changes, TractionLife was reaching significant traffic through a mix of in-depth features and faster, news-driven coverage. When visibility dropped overnight in late 2023, we used it as a chance to rethink what mattered most. We refined our focus, elevated design, and returned to the roots of how we started — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure. Today, TractionLife continues to grow steadily by serving readers directly…not by chasing trends, but by building something lasting: honest coverage, thoughtful storytelling, and a community that values quality over quantity.

Thank you for supporting independently operated publishers like us, who strive to do good work and care about the stories we share.
Our Features, 10+ Years and Counting

A Glorious Day Out with the Intermeccanica Speedster

The Intermeccanica Speedster is a faithful reproduction of  the 1958 Porsche 356A Speedster. Here's what a day with this rare classic is like.

Punk’d! A Badass 1977 Honda CB750F2 Brat Bike

The do-it-yourself ethos of punk music inspired a man born long after the music itself had died to built a Japanese-style brat bike as distinct as the music itself.

Pursuit of Happiness: An 850-Hp 1997 Eagle Talon TSi AWD

This 1997 Eagle Talon TSi AWD was literally built to perfection with more power, engine upgrades, suspension mods, interior changes & more.

Ineos Grenadier 4×4: US & Canadian Customers Get a First Look

The Grenadier off-road SUV's singular focus on utility rather than luxury is what really sets it apart.

Dysfunctional Utopia: 2002 Suzuki SV650 Comes Back to Life

Some folks collect stamps. Others collect coins. This bike owner's hobby is far more interesting - he collects dysfunctional motorcycles.

Toyota Went All Out at SEMA with These Custom Rigs

Covering all bases from rock crawling to street cruising: FJ Bruiser Concept, Tacoma X-Runner Concept, Retro Cruiser, and Tacoma Blue Beetle.

Porsche Brings the Heat to Area 27 With New Track Experience

The Porsche Track Experience expands its one-day and two-day professional driving courses out west to Area 27 - Canada’s only private motorsports club.

Revolutionary: History of the Harley-Davidson VRSC Told Through These Distinct, Custom V-Rods

The history of the Harley-Davidson VRSC, or V-Rod, and the story behind this pair of custom V-twin cruiser motorcycles - each sporting its own, distinct looks.