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About TractionLife

We’re not the biggest and most recognized car site out there. And that’s how we like it—a small, nimble outlet offering our readership a fresh, unbiased perspective backed by experienced auto journalists and award-winning contributors, all with a deep passion for all things motors. Founded by photographer and digital marketer Amee Reehal in the late 2000s, we’ve shared stories and exclusive features about car and motorcycle culture, new vehicle reviews, interviews with industry insiders, buyer guides, automotive gear collaborations, and more. Along the way, garnering some love and recognition, including the Nissan Design & Layout Award for Best Website in 2012 and the Kia Best Web Design award in 2016.

Peugeot Boxer 4x4 Concept Camper Van sideview lifestyle
REC WATCHES RNR ARKONIK Lifestyle

Navigating in a Changing Landscape

Like many smaller outlets, we’ve navigated the shifting tides of Google’s algorithms and platform changes that reshaped digital media. Before those changes, TractionLife was reaching significant traffic through a mix of in-depth features and faster, news-driven coverage. When visibility dropped overnight in late 2023, we used it as a chance to rethink what mattered most. We refined our focus, elevated design, and returned to the roots of how we started — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure. Today, TractionLife continues to grow steadily by serving readers directly…not by chasing trends, but by building something lasting: honest coverage, thoughtful storytelling, and a community that values quality over quantity.

Thank you for supporting independently operated publishers like us, who strive to do good work and care about the stories we share.
Our Features, 10+ Years and Counting

Chat With Mitsubishi’s Kaoru Sawase: The Godfather of Modern AWD

In 1996, Sawase-san developed an innovation called Active Yaw Control (AYC) - the first example of torque vectoring. You're welcome Acura, VW, Lamborghini, Ferrari...

911 LoveRS: The Book for Porsche Lovers

The first comprehensive homage to the Porsche R and RS models, '911 LoveRS' by publisher Delius Klasing, delves into real life stories.

Review: Drift HD Ghost Action Camera

Enjoy shooting action videos? A GoPro alternative, we test out the durable Drift HD Ghost action camera by Drift Innovation.

Banged-Up 1989 Countach Coupé from ‘Wolf of Wall Street’ Goes to Auction

Own a piece of 1980's debauchery - Jordan Belfort style with the 1989 Lamborghini Countach 25th Anniversary Coupé from Wolf of Wall Street.

REC X Arkonik 1984 Land Rover Defender 110 Timepiece

If classic Defenders and limited Swiss timepieces are your thing, then RNR Arkonik may just fit the bill.

Electric Vibes: Formula-E Racing Series Hits the Streets of Montreal

We head to Montreal with Michelin for the 2017 Formula-E racing series to take in the electric energy, both on and off the track.

The 2023 Super Meteor 650: Royal Enfield’s New Middleweight Cruiser with Retro Vibes

Building cruisers before cruiser were a thing - here's a look at Royal Enfield's latest as they push into North America.

Family Recharge: Exploring Eastern Washington State in Volvo’s Hybrid-Powered XC90

School’s out for the kids and it finally feels like Summer. That means one thing:  family road trip, where the 2023 Volvo XC90 Recharge proved to be the ideal 7-passenger hauler for our journey.