
About TractionLife
We’re not the biggest and most recognized car site out there. And that’s how we like it—a small, nimble outlet offering our readership a fresh, unbiased perspective backed by experienced auto journalists and award-winning contributors, all with a deep passion for all things motors. Founded by photographer and digital marketer Amee Reehal in the late 2000s, we’ve shared stories and exclusive features about car and motorcycle culture, new vehicle reviews, interviews with industry insiders, buyer guides, automotive gear collaborations, and more. Along the way, garnering some love and recognition, including the Nissan Design & Layout Award for Best Website in 2012 and the Kia Best Web Design award in 2016.


Navigating in a Changing Landscape
Like many smaller outlets, we’ve navigated the shifting tides of Google’s algorithms and platform changes that reshaped digital media. Before those changes, TractionLife was reaching significant traffic through a mix of in-depth features and faster, news-driven coverage. When visibility dropped overnight in late 2023, we used it as a chance to rethink what mattered most. We refined our focus, elevated design, and returned to the roots of how we started — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure. Today, TractionLife continues to grow steadily by serving readers directly…not by chasing trends, but by building something lasting: honest coverage, thoughtful storytelling, and a community that values quality over quantity.

