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About TractionLife

We’re not the biggest and most recognized car site out there. And that’s how we like it—a small, nimble outlet offering our readership a fresh, unbiased perspective backed by experienced auto journalists and award-winning contributors, all with a deep passion for all things motors. Founded by photographer and digital marketer Amee Reehal in the late 2000s, we’ve shared stories and exclusive features about car and motorcycle culture, new vehicle reviews, interviews with industry insiders, buyer guides, automotive gear collaborations, and more. Along the way, garnering some love and recognition, including the Nissan Design & Layout Award for Best Website in 2012 and the Kia Best Web Design award in 2016.

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Navigating in a Changing Landscape

Like many smaller outlets, we’ve navigated the shifting tides of Google’s algorithms and platform changes that reshaped digital media. Before those changes, TractionLife was reaching significant traffic through a mix of in-depth features and faster, news-driven coverage. When visibility dropped overnight in late 2023, we used it as a chance to rethink what mattered most. We refined our focus, elevated design, and returned to the roots of how we started — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure. Today, TractionLife continues to grow steadily by serving readers directly…not by chasing trends, but by building something lasting: honest coverage, thoughtful storytelling, and a community that values quality over quantity.

Thank you for supporting independently operated publishers like us, who strive to do good work and care about the stories we share.
Our Features, 10+ Years and Counting

The Deeley Exhibition: A Motorcycle Museum for Vintage Bike Lovers (and a Vancouver Treasure)

The Deeley Exhibition houses Canada's largest privately-owned collection of vintage motorcycles. We take a closer look inside.

Puma X Porsche Collection: From the Racetrack to the Hardwood

A collab with NBA star LaMelo Ball and Puma Hoops includes six apparel variations and a pair of basketball kicks.

The Best Cruiser Motorcycles for Beginners: Our 5 Top Picks [2023]

The cruiser market offers a number of choices with builders turning out new renditions of the staple motorcycles. For beginners, here are 5 best options.

Take Flight: A Rare 1956 Douglas Dragonfly Is Back on the Road

The origins of Britain's Douglas Motorcycles, and the story behind this 1956 Douglas Dragonfly restored and back on the road.

Twisted : A 1996 Honda Magna Only An Owner Can Love

Most would take something ugly and make it beautiful. This 1996 Honda Magna was an unloved monstrosity - and made to be even more grotesque.

Mark of the Beast: A Diabolical 2002 Corvette Z06 Coupe Rises Up

Montreal tuner Avo Aboulian turned this C5 Vette into a truly diabolical, wide body beast so sinister it keeps Lamborghinis up at night.

Walking Among Icons: My Day at the Porsche Museum

A journey through automotive history, passion, and iconic vehicles come to life at the Porsche Museum in Stuttgart.

2024 Royal Enfield Himalayan 450 First Ride: Dual Sport Inspiration

Herber City, Utah - There are popular motorcycles and then there are motorcycles with such a devoted following that they become a brand unto...