Updated: April 2024
At TractionLife.com, our mission is to provide our readers with high-quality, informative, and engaging content. From in-depth technical reviews to quick articles on the latest in automotive and gear, we strive to create content that is both useful and entertaining. We are committed to maintaining high standards and regularly updating our older content to ensure it remains relevant and helpful.
Vehicle Reviews
Our team consists of professional auto journalists and writers dedicated to delivering honest, unbiased opinions on the vehicles we review. We are not compensated by automakers, their affiliates, or representatives. Test vehicles are provided by automakers from their press fleets exclusively for review purposes and are typically loaned to us for one week. This ensures thorough evaluation and fair comparison with competitors. For exclusive first drive reviews, automakers invite us to media events where we have the opportunity to test vehicles before their market release. Expenses for these events, including flights and accommodations, are covered by the automakers. However, all our writers are compensated directly by TractionLife.com, not the automakers.
Product Reviews/Articles
TractionLife.com is not an affiliate website. We collaborate only with brands that align with our content standards and resonate with our readers. We do not receive payment for product reviews. Brands may send us products for review or to highlight in our content, but these pieces are designed to inform rather than sell, featuring both pros and cons and our own photography. We are selective about the products we feature and do not accept monetary compensation for reviews.
Sponsored Content
Occasionally, we engage in partnerships where brands compensate us to feature their products. We ensure transparency in these instances by clearly indicating sponsored content, often marked with a ‘sponsored by’ logo. Even in sponsored content, our goal is to provide informative rather than sales-driven content, such as ‘Best of’ or ‘Top Picks’ lists.
Commitment to Transparency
We believe in treating our readers with respect and honesty, adhering to the principle of “treat others as you would like to be treated.” If you have any concerns or feedback, please reach out to us. Our commitment to transparency and integrity guides everything we publish.
