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About TractionLife

We’re not the biggest and most recognized car site out there. And that’s how we like it—a small, nimble outlet offering our readership a fresh, unbiased perspective backed by experienced auto journalists and award-winning contributors, all with a deep passion for all things motors. Founded by photographer and digital marketer Amee Reehal in the late 2000s, we’ve shared stories and exclusive features about car and motorcycle culture, new vehicle reviews, interviews with industry insiders, buyer guides, automotive gear collaborations, and more. Along the way, garnering some love and recognition, including the Nissan Design & Layout Award for Best Website in 2012 and the Kia Best Web Design award in 2016.

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Navigating in a Changing Landscape

Like many smaller outlets, we’ve navigated the shifting tides of Google’s algorithms and platform changes that reshaped digital media. Before those changes, TractionLife was reaching significant traffic through a mix of in-depth features and faster, news-driven coverage. When visibility dropped overnight in late 2023, we used it as a chance to rethink what mattered most. We refined our focus, elevated design, and returned to the roots of how we started — creating meaningful, visually driven stories that reflect our passion for cars, culture, and adventure. Today, TractionLife continues to grow steadily by serving readers directly…not by chasing trends, but by building something lasting: honest coverage, thoughtful storytelling, and a community that values quality over quantity.

Thank you for supporting independently operated publishers like us, who strive to do good work and care about the stories we share.
Our Features, 10+ Years and Counting

Angry Bee: 1971 Suzuki Stinger Motorcycle Feature

A swarm of angry bees couldn’t part this owner from his Suzuki Stinger.

A New Bike Rebuilt: Custom 2007 Triumph Bonneville T100

It's hard to take a brand new motorcycle apart and turn it into a custom build. All you need for motivation is a car to slam into.

The 2023 Super Meteor 650: Royal Enfield’s New Middleweight Cruiser with Retro Vibes

Building cruisers before cruiser were a thing - here's a look at Royal Enfield's latest as they push into North America.

Twisted : A 1996 Honda Magna Only An Owner Can Love

Most would take something ugly and make it beautiful. This 1996 Honda Magna was an unloved monstrosity - and made to be even more grotesque.

This Is the Defender Successor Land Rover Didn’t Want to Build

The Ineos Grenadier brings back the spirit of the classic Defender with a modern powertrain, off-road hardware, and a no-nonsense design.

Puma X Porsche 911 Turbo Sneakers Pay Homage to a Classic, Again

The 50th anniversary Porsche 911 Turbo limited sneaker editions “Turbo No. 1” and “Turbo 930” bring a unique local flavour to this global collaboration.

Dysfunctional Utopia: 2002 Suzuki SV650 Comes Back to Life

Some folks collect stamps. Others collect coins. This bike owner's hobby is far more interesting - he collects dysfunctional motorcycles.

The Pebble Flow Electric RV Breaks Free from Generators (And Family Bickering)

Say goodbye to noisy generators and propane tanks, and hello to a more tranquil, eco-friendly adventure.