With a less space-agey design compared to the competitors, the Ioniq Electric vehicle was developed from the ground up with electric propulsion at its core. We review Hyundai’s all-new EV hatchback starting at US$29,500 / C$35,649

As a corporation, Hyundai is not new to the electric-vehicle market: the fast-growing South Korean automaker began selling its first all-electric car under its Kia brand in 2015 with the Soul EV.

Two Ioniq Models: Electric and Hybrid

Two years later, Hyundai was ready to stick its own name on an EV, and it comes in the form of the Ioniq, a compact hatchback that was developed from the ground up with electric propulsion at its core. In addition to the electric model we tested, there’s a hybrid model that runs on a mix of gas and electricity, and the company has promised a plug-in version for the future.

Also check out: Hyundai Reviews

But no matter, because we’d argue this all-electric variant is the most relevant in a marketplace that is quickly adopting electricity as the fuel of the future. The Ioniq’s styling is more conventional than many electric vehicles, something that will appeal to drivers put off by the space-agey looks of the Nissan Leaf and BMW i3.

2017 Hyundai Ioniq Electric Vehicle (EV) Review

Ioniq Electric Features

Size

The Ioniq is about the same size as the Elantra sedan, with comparable interior space and good build quality. But one of the first things we noticed is that the doors feel very light and make a cheap-sounding noise when they close. It’s an obvious move to cut weight to offset the heavy battery pack that lets Hyundai promise 200 km of driving range. On the plus side, our test car had rose-gold interior trim that helped dress up what is otherwise a pretty plain cabin that prioritizes functionality over form.

Price

That was a nice touch, given a US$29,500 / C$35,649 starting price for the car’s entry-level SE trim. Our tester added a cold-climate package of heated rear seats and battery temperature management system for an extra C$1,200.

Interior Space

Interior space is good for four adults, despite a sloping roof that looks ready to shortchange those riding in the back. Rearward visibility is disappointing, thanks to the split rear window and blind spots created by the C-pillars.

2017 Ioniq Electric Vehicle (EV)

Driving Impressions

The Ioniq’s appearance and accommodations may not be much to rave about, but like all electric cars, the drive stands out for its lack of noise and vibration owing to the absence of a combustion engine. The only notable noises come from the tires and the wind rushing past as the car gains speed.

The Ioniq’s styling is more conventional than many electric vehicles, something that will appeal to drivers put off by the space-agey looks of the Nissan Leaf and BMW i3.

Ioniq Power

Speaking of speed, the Ioniq has enough of it to keep up with city traffic, due to the generous torque that electric motors are known for, but this is no Tesla Model S. Performance feels about the same as that of a subcompact car with approximately 100 horsepower, but that’s actually tough to gauge by the seat of the pants because of the lack of drivetrain noise we’d normally use as a reference point. More notable was its nimble cornering feel, aided by the weight of the battery pack under the floor and in front of the rear wheels.

Stopping Power

Hyundai engineered the Ioniq for one-pedal driving capability, so that you rarely have to use the brake pedal. Instead, the car will use its regenerative braking system to slow the car when you lift off the accelerator. It’s a novel way to drive that takes some getting used to, but it encourages the use of the braking system to help convert that energy into electricity that gets fed back into the battery. Presumably, it also prolongs the life of the friction brakes, so a set of pads and rotors will last longer than they would in a conventional car, and require less frequent replacement.

2017 Ioniq Electric Vehicle (EV)

Takeaway

There’s a lot to like about Hyundai’s first electric car, but it’s not without shortcomings. Nissan recently announced it will begin selling its second-generation Leaf in early 2018 with a promised 240 km of driving range and a C$36,000 starting price, and while the Chevrolet Bolt starts at more than C$43,000, it’s good for as much as 380 km on a fully-charged battery. Both of those facts put the Ioniq at the back of the pack for EVs priced for mainstream consumption, an unenviable position for a brand-new model.

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But Hyundai loyalists — and there are many, now — can finally buy an electric car with their favourite automaker’s name on it. Between that and this company’s proven ability to make rapid improvements in its vehicles’ performance, quality and refinement, don’t expect the Ioniq to bring up the rear for long.

Learn more:

Ioniq Electric US

Ioniq Electric Canada

2017 Ioniq Electric Specs:

Engine: Electric motor

Power: 118 hp

Torque: 218 lb-ft

Transmission: Single-speed

Brakes: Four-wheel disc

Steering: Electric power-assist rack-and-pinion

Suspension: MacPherson strut (front); Torsion beam axle (rear)

Fuel economy, ratings (Le/100km, city/highway): 1.6/1.9

Fuel economy, observed (l/100km): N/A

Price: US$29,500 / C$35,649 starting MSRP (C$36,849 as tested)

2017 Hyundai Ioniq Electric Photos:

Chris has been writing professionally about cars since 2004, in print and online. He lives in Ottawa with his wife and two feline tyrants. In rare quiet moments, he can be found travelling or playing one of his way-too-many guitars. Chris is also a journalist member of the Automobile Journalists Association of Canada (AJAC).