Night with Lincoln Designer Max Wolff at Toronto’s ROM

A night with the 2013 Lincoln MKZ Concept at ROM headlined by Max Wolff, Director of Design, Lincoln

To promote the 2013 Lincoln MKZ Concept luxury sedan, the automaker threw a lavish little gathering at the c5 restaurant located in the Royal Ontario Museum (ROM), headlined by Max Wolff, Director of Design, Lincoln. The night included a private tour of the ROM’s current exhibition, Maya: Secrets of Their Ancient World, worth checking out in you’re in the Toronto area!

Joining the Lincoln team in January 2011, Mr. Wolff is no stranger to the luxury segment, with extensive design experience working across the globe, and now contributing his efforts with a progressive design philosophy to not only reinvent the luxury sedan, but to help re-brand the Lincoln namesake with products appealing to the younger market. I.e. not grandpa, anymore.

Earlier the same day, I attended the Canadian premiere for 2013 Lincoln MKZ Concept during media day at the 2012 Canadian International Auto Show. Perhaps the most realistic of all the concepts at CIAS, the MKZ Concept is stunning—undoubtably elegant yet brawny and stylish (the long, solid line running across the length of the MKZ Concept along the shoulderline is a nice touch).

Photos of the 2013 Lincoln MKZ Concept, from CIAS media day:

2013 Lincoln MKZ Concept
2013 Lincoln MKZ Concept Photo: AmeeReehal
2013 Lincoln MKZ Concept
2013 Lincoln MKZ Concept Photo: AmeeReehal
2013 Lincoln MKZ Concept
2013 Lincoln MKZ Concept Photo: AmeeReehal

Some shots from the event; For more, please visit here.

Rose Pao, Lincoln Canada
Rose Pao, Lincoln Canada

2013 Lincoln MKZ Concept and Designer Max Wolff

2013 Lincoln MKZ Concept and Designer Max Wolff2013 Lincoln MKZ Concept and Designer Max Wolff2013 Lincoln MKZ Concept and Designer Max Wolff2013 Lincoln MKZ Concept and Designer Max Wolff

2013 Lincoln MKZ Concept and Designer Max Wolff
Max Wolff, Director of Design, Lincoln

2013 Lincoln MKZ Concept and Designer Max Wolff

2013 Lincoln MKZ Concept and Designer Max Wolff

 

Shooting motors professionally since film was a thing, Amee's work has been published in various outlets including NBC Sports, Chicago Tribune, SuperStreet, GlobeDrive, MotorTrend, and others. He's a writer, editor at TractionLife.com, AJAC member, and full-time digital marketer at Traction Media working with national brands. Find him traveling, spending time with his kids and family. Or golfing, badly.