Justin Pritchard

Justin Pritchard is a Sudbury, Ontario based automotive journalist and award-winning presenter, photographer, videographer and technical writer. Every week, Justin uses his keyboard, voice and cameras to share his latest automotive reviews and discoveries with his audience, via multiple Canadian television programs, print and online publications.
instagramtwitteryoutube

Decoding BF Goodrich T/A Tires: What the Letters Really Mean

Tires
Learn about BF Goodrich T/A tires, their history, key features, and what the designations like KO3 and KM3 mean for different driving needs.

2023 Toyota GR Corolla Core Review

Compact Sedans
Toyota's new 300 p hatch comes in 3 flavours, but it's the entry-level Core model that's the most attainable - and this is a very good thing.

Review: Bridgestone Blizzak WS90 Winter Tire

Despite minor complaints, the Bridgestone Blizzak WS90 snow tires turn cars into winter superheroes, boosting brand loyalty and sales.

Review: Nokian Outpost AT All-Terrain Tires

Tire Reviews
A premium all-weather, all-terrain tire for SUVs, crossovers and light trucks, we put the Nokian Outpost AT tire to the test.

TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor enthusiasts who prefer the unbeaten path, paving their way in search of adventure, culture, and the best in gear. Let's go.