Pirelli launches first ever behind-the-scenes site for 2017 Calendar

Finally, we get a peek behind the scenes look at the famous Pirelli Calendar with a new website showcasing the upcoming 2017 edition.

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For over 50 years now, Pirelli’s famous annual calendar showcases the best in world-renowned photographers and models, producing timeless images and creative marking the passing of time. Today, the tire brand introduces a new site dedicated to the Pirelli Calendar, allowing us to delve into the project’s history and creative process of the upcoming 2017 edition; experience the behind the scenes activity of the new  Calendar together with its author and German photographer Peter Lindbergh, following step by step the birth of the 2017 edition that will be unveiled at the end of November 2016. In addition, the website’s Icons section – dedicated to creating a dialog with the most illustrious representatives of the art, culture, entertainment, fashion, sport and music worlds – has been updated today with an exclusive interview with Andrea Bocelli, following interviews with Roberto Bolle, Candice Huffine, Tommy Hilfiger, Marc Newson and Serena Williams.