Alberta-based writer, Joanne Elves is never home. With her trusty camera, notepad and a pair of running shoes, she is out there looking for the next adventure, cultural or culinary story, usually in Alberta or throughout Canada. Taking “the other road” and writing about it has also won her a few journalism awards. Over a 20-year career, Elves has been a regular contributor to the Calgary Herald and its sister publications as well as numerous other publications, including The Globe and Mail, Westjet’s up! magazine, Canadian Running Magazine and Travel Alberta.
TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor-enthusiasts who prefer the unbeaten path, paving their own way in search of adventure, culture, and the best in gear. Let's go.