Seeking to increase brand awareness in Europe, Fiat Chrysler Automobiles’ (FCA) Jeep brand unveiled a trio of off-road-ready concepts this week at the Frankfurt auto show.
All three are production models (Cherokee, Renegade, and Wrangler) dressed up with parts available through FCA’s Mopar performance division “to demonstrate how Mopar can help personalize the customer journey for owners around the globe.”
Jeep Renegade Trailhawk
First up is the “Mopar-ized” version of the subcompact Renegade Trailhawk. To it, Jeep added 17-inch alloy wheels, underbody skid plates, two rear tow hooks, and black mirror caps to contrast with greyish-blue ‘anvil’ paint.
While the Wrangler would be our choice for a vehicle to tackle the wilderness, the Cherokee Krawler looks surprisingly good done up this way, the big tires and green paint lending it a Mad Max-esque aesthetic. We dig the paint on the Renegade, but it’s a letdown otherwise, with little else to set it apart from showroom versions.
Jeep Cherokee KrawLer
The second concept is the Cherokee KrawLer, the weird capitalization (which we won’t repeat) is an enthusiast-friendly reference to the Cherokee’s KL chassis code. A raised suspension is backed up by 17-inch off-road tires, wider fenders, skid plates, and rock rails, and the body is finished in a military-inspired matte-green paint. The Krawler sticks with the 3.2-litre V6 engine used in production models.
Jeep Wrangler Rubicon Sunriser
The third is the one most likely to be embraced by hardcore Jeep loyalists: the Wrangler Rubicon Sunriser, which starts as a showroom-grade Wrangler Rubicon (the most off-road capable version of the Wrangler, in this case powered by a diesel engine available in Europe, but not here) and adds a four-inch lift kit, LED lights on the A-pillar, engine skid plate, ‘beadlock’ wheels and tires. The Sunriser name was inspired by the concept’s matte orange paint.