Khalid drops new album & BMW tags along
For the third year in a row, BMW will be the official partner of the Coachella Valley Music & Art Festival in 2019 — the free spirited, outdoor affair celebrating arts and music each year at the Empire Polo Club in Indio, California.
The idea of an up-and-comer American pop-star teaming up with a luxury German brand may seem odd, but hey, anything goes at Coachella. And in an effort to stay hip and relevant and promote their i Series line of electric cars, BMW will tag along with whoever’s popular at the moment, as most big brands with deep corporate dollars often do.
Road to Coachella with Influencers & Electric Cars
The Khalid x BMW i project includes a road trip, custom vehicle art, and pitstop party in Palm Springs where fans can meet the superstar performer who’s dropping his sophomore full length album, Free Spirit, on April 5.
Expect a “group of hand-selected influencers and VIPs” to enjoy and document their Road to Coachella experience in a fleet of custom art wrapped BMW i8 and BMW i3 (reviewed here) models influenced by Khalid’s new album. The automaker plans to show a corporate-branded video as well featuring the global superstar.
The entire project wraps up with food trucks and the Free Spirit Shop on April 11-14 in Palm Springs with a Khalid meet-and-greet where fans not only meet the star but get access to a swanky claw machine where everybody wins a BMW bandana. Why? Because the youngsters love claw machines and branded bandanas, right?
One lucky winner of the iHeart Radio sweepstakes will also get a full expense paid Coachella weekend experience including airfare, hotel, VIP passes, and of course, use of a custom wrapped i8.
The BMW Influencer Road Trip kicks off on April 11 in Palm Springs to Indio, California, ending on April 13 where the Pit Stop Party Meet + Greet takes place.