Jeep’s new mid-size truck arrives this spring but to make things exciting the storied brand releases the 2020 Gladiator Launch Edition, on sale for one day only.

Special Edition Gladiator for contest winners

Available through pre-order only on April 4th exclusively at Jeep.com, 4,190 units of special edition Jeep will be sold in the US. All part of the contest dubbed “Find Your Freedom.”

Shoppers preorder the 2020 Jeep Gladiator Launch Edition online, get entered into the contest to win it, and in addition to a gleaming new fully loaded Rubicon model Gladiator with distinct badging, they get $100,000 (one-year’s salary) to, as Jeep puts it, “take the time off to enjoy the Jeep lifestyle of pursuing any outdoor adventure.” Sounds like a pretty good deal to us.

Jeep teams up with the U.S. Army to nail down the winner. Contestants will need to submit a Gladiator video where veteran Noah Galloway chooses the winner.

A Gladiator Rubicon with some extras

Powered by a 3.6-liter Pentastar V-6 engine putting down 285-hp and 260 lb-ft of torque, this limited edition model is essentially a Rubicon trim with a few unique features including a forged aluminum tailgate badge and special badging.

2020 Jeep Gladiator Launch Edition rear view
The 2020 Jeep Gladiator Launch Edition is essentially a Rubicon trim with some extras including unique badging. Photo: Jeep

Rolling on 17-inch Mid Gloss Black aluminum wheels wrapped in 33-inch Falken Wildpeak All-Terrain tires, the Gladiator Launch Edition interior finds a black leather seats with red stitching and a wrapped instrument panel mid-bolster painted in Monaco silver.

Gladiator Price and availability

Built out of the company’s Toledo, Ohio plant, the new 2020 Gladiator, along with this Launch Edition, go on sale this spring 2019. The mid-size truck will start at US$35,050. The top-trim Gladiator Rubicon is around $50,000.

Trims include the Gladiator Sport, Sport S, Overland, and Rubicon. And now, this limited-run 2020 Jeep Gladiator Launch Edition.

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