Doug Firby

I am a communications generalist with more than four decades of experience in online, blogging, newspapers, radio and magazines. I'm also a gearhead and an outdoor enthusiast. I write on cars, trucks, bikes and the auto industry for national publications. And I am president and publisher of Troy Media Digital Solutions.
https://bigtreecomms.com/
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2022 Toyota Corolla Cross Review

Compact Crossovers
We put Toyota's new Corolla Cross compact SUV in the range-topping XLE AWD flavour to the test.

2021 Toyota Tundra 4X4 CrewMax SR5 Trail Edition Review

Toyota Tundra
The SR5 Trail Edition is a kind of low-frills version of the Tundra but it's built to get down & dirty in the boondocks. Our full review.

Quarantine life: Mach-E breaks ground as first modern Ford designed in driveways

COVID-19 pandemic may be halting progress but research & development on the Mustang Mach-E must go on. Here's how 3 Ford engineers are doing it - from home.

2020 BMW X5 M First Drive Review: Pure, Unadulterated V8 Fun

Luxury Mid-Size SUV & Crossover
A potent twin-turbo V8 engine paired with agile handling, here's one of the most influential and dynamic vehicles in the X5 lineup.

First Drive: 2020 Porsche Taycan 4S EV is a Sports Car First (Don’t Get It Twisted)

This EV is all about the joy of driving. We put Porsche's all-electric, all-wheel-drive Taycan 4S to the ultimate test in Finland.

First Drive: 2020 Mercedes-Benz GLB 250 & 2021 Mercedes-AMG GLB 35 Review

Luxury Subcompact SUV Crossover
The GLB is painting its target market with a broad brush: primarily forty-something families with a couple of kids and a dog. Read our full review.

First Drive: 2020 Nissan Titan Review

The Titan full-size pickup has been a venerable workhorse for Nissan, but age has been catching up with it. Will this major 2020 update make a difference?

2019 Mitsubishi Outlander PHEV Review

Electric & Hybrid
Is Mitsubishi's top-selling plug-in hybrid SUV worth it? We review the 2019 Outlander's range, pricing, driving impressions, specs and more.

First Ride: Harley-Davidson LiveWire Review

Electric Motorcycles
Harley-Davidson's electric motorycle is finally here just as EV bikes are now coming onto the market at scale. How will the 2020 LiveWire hold up?

First Drive: 2020 Hyundai Palisade Review

Mid-Size SUV
Hyundai's big SUV finally arrives, replacing the Santa Fe XL and competing with cousin Kia Telluride. How does the 2020 Palisade stack up?
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TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor enthusiasts who prefer the unbeaten path, paving their way in search of adventure, culture, and the best in gear. Let's go.