Doug Firby serves as Associate Director of Communications, Media and Marketing at Sunshine Village Corp. Mr. Firby joined Alberta's most popular ski and snowboard resort after a three-decade career in newspapers across Canada. He was with the Calgary Herald for seven years, as Editorial Pages Editor and later as Editor, Digital Content Development. He has a degree in journalism from London's University of Western Ontario, and has taught journalism at several post-secondary institutions, including Mount Royal College.
TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor-enthusiasts who prefer the unbeaten path, paving their own way in search of adventure, culture, and the best in gear. Let's go.