Doug Firby

I am a communications generalist with more than four decades of experience in online, blogging, newspapers, radio and magazines. I'm also a gearhead and an outdoor enthusiast. I write on cars, trucks, bikes and the auto industry for national publications. And I am president and publisher of Troy Media Digital Solutions.

Contributions and Stories

2024 Toyota Prius Prime XSE Review

Thrifty hybrid electrifies with a sleeker, sportier image. The 2024 Toyota Prius Prime gains power, handles better and is more comfortable.

2024 Jeep Wrangler First Drive Review

New Jeep still puts the accent on off-road performance rather than on-road cushiness. And we're ok with that.

First Look: Mazda’s New 8-Seater 2024 CX-90 SUV

New crossover goes its own way on the road to luxury. But can it compete with other luxury 8-passengers SUVs?

2023 Subaru Ascent First Drive Review

Refreshed 2023 Subaru Ascent stays true to company heritage, enhancing tech & adding convenience features.

2022 Toyota Tundra CrewMax 1794 Edition Review

The elegant top-trim 2022 Tundra 1794 Edition adds a distinct Texas accent to the top-of-the-line Platinum trim edition.

2022 Ford Bronco Everglades First Drive Review

The only off-roader that comes out of the factory with rubber boots, the Bronco Everglades is built to get dirty - all accessories included.

2022 Ford Bronco Raptor First Drive Review

Finding the Rapture in this outlandish off-road beast. We put the most powerful Bronco to the test.

2022 Toyota Corolla Cross Review

We put Toyota's new Corolla Cross compact SUV in the range-topping XLE AWD flavour to the test.

2021 Toyota Tundra 4X4 CrewMax SR5 Trail Edition Review

The SR5 Trail Edition is a kind of low-frills version of the Tundra but it's built to get down & dirty in the boondocks. Our full review.

Quarantine life: Mach-E breaks ground as first modern Ford designed in driveways

COVID-19 pandemic may be halting progress but research & development on the Mustang Mach-E must go on. Here's how 3 Ford engineers are doing it - from home.

2020 BMW X5 M First Drive Review: Pure, Unadulterated V8 Fun

A potent twin-turbo V8 engine paired with agile handling, here's one of the most influential and dynamic vehicles in the X5 lineup.

Review: 2020 Porsche Taycan 4S EV is a Sports Car First (Don’t Get It Twisted)

We head to Finland to put Porsche's new all-electric, all-wheel drive sports sedan to the test. Here's our full take on the stellar 429-hp 2020 Taycan 4S.