Chat With

We sit down and chat with various industry movers, shakers, and influencers — from the C-suite to the racetrack.

Chat With Mitsubishi’s Kaoru Sawase: The Godfather of Modern AWD

Culture Kunal D’souza -
In 1996, Sawase-san developed an innovation called Active Yaw Control (AYC) - the first example of torque vectoring. You're welcome Acura, VW, Lamborghini, Ferrari...

Chat with Rich Scheer: How the Hummer EV’s Sci-Fi Looks Came to Life

Electric Trucks William Clavey -
A nonconformist, luxury off-roader channelling lunar missions & Halo’s M12 Warthog. We chat with GMC's Design Director, Rich Scheer, to explore the design and futuristic vision behind the 2022 Hummer EV's interior & exterior.

Chat With Joni Paiva: President of Nissan Canada

Culture Amee Reehal -
Exclusive interview with Joni Paiva, President of Nissan Canada. Discover his insights on Nissan's future, strategy, and models.

Chat with Cadillac Canada’s Managing Director on Reinventing a Long-Established Brand

Benjamin Yong -
We sit down with Cadillac Canada's Managing Directer, Mahmoud Samara, about his journey & plans to reposition the storied luxury brand.

Chat with the President & CEO of Porsche Canada on the Future of Sustainable Vehicles

Benjamin Yong -
Porsche Canada's President and CEO, Alexander Pollich, opens up about a future of high-performance hybrids, e-mobility, and overall sustainability as the automaker moves forward.

Chat with Wolfgang Hoffmann: New President of Jaguar Land Rover Canada

Benjamin Yong -
We chat with Jaguar Land Rover Canada's President about his new role, Jaguar's first SUV, and his love for the old-school E-TYPE.

Chat with Dianne Craig: Ford Canada CEO on upcoming tech and shift to mobility

Benjamin Yong -
We chat with Dianne Craig, Ford Canada CEO and President, about the shift to mobility, upcoming tech - and of course, autonomous cars.

Chat With Explorer Mike Horn About His Epic Adventures & Role as Global G-Class Ambassador

Culture Features Amee Reehal -
We chat with modern day world explorer Mike Horn about his G-Glass adventures & how stepping out of your comfort zone is good for the soul.

Chat with Ricky Forbes: Chasing Tornados in His Custom Ford F-150

Culture Russell Purcell -
We chat with Ricky Forbes of the Tornado Hunters who chases twisters behind the wheel of a storm-proof 2015 Ford F-150 custom pickup.

Chat With F1 Champ and Area 27 Track Designer Jacques Villeneuve

Culture Features Russell Purcell -
We chat with track designer and F1 champion Jacques Villeneuve about his contribution to the design of the Area 27 track, plus future plans.
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TractionLife is about hitting the road and enjoying life. We speak to new car buyers and motor enthusiasts who prefer the unbeaten path, paving their way in search of adventure, culture, and the best in gear. Let's go.