Lamborghini Urus Concept Unveiled at the Beijing Auto Show

Is Lamborghini entering the SUV game with the Urus Concept?

The Lamborghini Urus Concept is a super-luxury SUV that was unveiled at the Beijing Auto show in April of 2012. It is built with a fierce new 440kW-plus twin-turbocharged 4.0 liter V8 plug-in petrol-electric hybrid engine.  With its release, the long-renowned Italian car-maker has made their mark with properly outrageous car designs that have blown competitors out of the water; but now it’s their turn in the world of SUV’s.

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Lamborghini usually names their automobiles for Spanish bulls, but they’ve changed things up with the Urus; it is actually named for the ancestor of the modern domestic bull.

Inside this SUV concept, power is distributed to all four wheels through a paddle-shifted dual-clutch with an automatic transmission and an unspecified number of gears. They decided to make it a hybrid to really challenge their competition; a bit paradoxical that they want to emit the least amount  with the car’s targeted 600 output.

The Urus looks like it’s ready to sell, however it won’t be hitting dealerships for another few years. When it does, you can probably expect something in the $150,000 field, which may be rather reasonable.


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Bringing the latest news including release dates, pricing announcements, product updates. With some glossy concepts and special edition rides in the mix.