TAG Heuer keeps its racing soul alive with the new Formula 1 Chronograph x Senna, a 43mm tribute to one of motorsport’s greatest legends. Released at the Brazilian Grand Prix and limited to just 3,000 pieces, this special-edition timepiece channels Ayrton Senna’s unmistakable spirit through vibrant Brazilian-inspired accents and an unmistakably sporty silhouette. The black sunray-brushed dial, streaked with yellow, green, blue, and red, nods to Senna’s national pride, while the steel case and black aluminum tachymeter bezel feature his signature logo. Just a timeless reminder of precision and power on and off the track.
Related – Tag Heuer Formula 1 x Mario Kart Limited-Edition Chronographs
TAG’s engineers went the distance here, reintroducing the iconic S-link bracelet from 1987 —a design Senna himself wore for its comfort and distinctive double-link flow. The watch’s engraved case back captures the legendary racer’s focus and intensity, while its 200-meter water resistance ensures it’s built for performance, not just display. Presented in a vivid blue-and-yellow collector’s box, the $2,700 chronograph perfectly fuses heritage, craftsmanship, and emotion — the kind of high-octane tribute only TAG Heuer could deliver. Can’t get your hands or wrists on this one? There’s also the other $5,850 Tag Formula 1 x Senna automatic timepiece, not in limited numbers.
