Price & Power: The 2024 Grand Highlander Won’t Break the Bank

With a reasonable price and potent hybrid power, the 2024 Toyota Grand Highlander bridges the minivan and SUV gap with an adult-size 3rd-row.

Kona, HI — The new 3-row Toyota Grand Highlander went on sale in the Summer of 2023. Designed by Calty Design Studios, the 2024 models will be assembled from Toyota’s Princeton, Indiana plant. Expect ten Grand Highlander trims, starting at $43,070 for XLE with front-wheel drive, topping out at $58,125 for the Platinum Hybrid Max. Canadians get five trims from $53,870 to $68,830. See full trims and pricing below:

United States:

TrimsPrice (US $)
XLE (FWD)$43,070
XLE (AWD)$44,670
Limited (FWD)$47,860
Limited (AWD)$49,460
Platinum (AWD)$53,545
XLE Hybrid (FWD)$44,670
XLE Hybrid (AWD)$46,270
Limited Hybrid (AWD)$51,060
Limited Hybrid MAX (AWD)$54,040
Platinum Hybrid MAX (AWD)$58,125
Note: US price excludes Delivery, Processing & Handling (DPH)

Canada:

TrimsPrice (CDN $)
XLE Gas$53,870
XLE Hybrid$57,170
Limited Gas$61,070
Limited Hybrid$64,570
Platinum Hybrid MAX$68,830
Note: CDN price includes freight PDI, AC charge, and maximum dealer fees. Excludes taxes.

A Longer Highlander SUV Makes Sense

Considering Toyota already offers a 3-row Highlander, the 3-row Sienna minivan with ample space, and a full-size Sequoia SUV recently redesigned for 2023, it begs the question: Do we need another 3-row SUV from Toyota? Surprisingly, yes. And this newcomer does a lot to separate itself from the pack.

2024 Toyota Grand Highlander in white exterior side view
The Toyota Grand Highlander (Limited Hybrid MAX trim seen here) has a longer wheelbase (at 116.1″) than the regular Highlander. Photo: Amee Reehal

The 2024 Toyota Grand Highlander is a reasonably priced SUV sporting a spacious last row, abundant cargo space and storage solutions throughout the cabin, and a surprisingly potent 362-horsepower hybrid system, making it the most powerful mid-size SUV Toyota has ever produced.

An adult-size last row for the win

2024 Toyota Grand Highlander Interior 3rd row
The Grand Highlander’s extended dimensions make way for ample 3rd-row space. Photo: Toyota

Unlike the regular Toyota Highlander, which has a cramped third row (and, let’s be honest, is relegated to small children or unworthy passengers), the Grand Highlander’s rear passengers have proper legroom and ample space. This is an adult-sized third row, after all—making this powerful and well-handling Toyota SUV a standout option for families uninterested in a minivan or expensive full-size SUV.

2023 Toyota Highlander Limited AWD front view in blue
The ‘non-Grand,’ regular Highlander (Limited AWD seen here) does sport a 3rd-row but with limited legroom. Photo: Amee Reehal
2024 Toyota Grand Highlander Limited Hybrid MAX front view in white
The 2024 Toyota Grand Highlander focuses on the rear passengers’ comfort and convenience. Photo: Amee Reehal
Exterior SpecsMetric
Wheelbase116.1″
Length201.4″
Width (w/o mirrors)78.3″
Height (w/o antenna)70.1″
Ground Clearance8.0″

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Three Grand Highlander Engine Options, Including Gas and Hybrid

Let’s talk performance. The Grand Highlander is motivated by one of three powertrain options, including one gas engine and two hybrid systems: the gas-powered 2.4L 4-cylinder turbo, the 2.5L 4-cylinder Hybrid, and 2.4L 4-cylinder turbo Hybrid MAX. It’s worth noting each version pairs to a different transmission, including an electronic continuously variable transmission (eCVT) for the mid-range hybrid. The gas and Hybrid Max both offer Direct Shift.

2024 Toyota Grand Highlander Limited Hybrid MAX in white front view driving
The Grand Highlander Limited Hybrid MAX is Toyota’s most powerful mid-size SUV. Photo: Amee Reehal

When we drove the Grand Highlander Limited Hybrid MAX, torque felt almost immediate, turbo power was instant, and the Hybrid-MAX’s direct shift 6-speed transmission was a big reason for this surprisingly quick acceleration — safe to say, the eCVT in the less robust 2.5L hybrid wouldn’t render the same results (not even close). Here’s our complete Grand Highlander Hybrid MAX first drive review with driving impressions.

2024 Toyota Grand Highlander Limited Hybrid MAX rear view parked on the road in Kona with lots of dry lava
With 400 lb.-ft of torque and 5,000 pounds towing capacity, the Toyota Grand Highlander Limited with Hybrid MAX isn’t a bad option for weekend warriors towing small toys. Photo: Amee Reehal

Grand Highlander Towing Capacity and Engine Specs

If towing a boat or weekend RV is necessary, skip the 2.5L Hybrid with eCVT, which offers a modest 3,500 lbs. towing capacity; the 2.4L gas and range-topping Hybrid MAX offer a more reasonable 5,000 lbs. towing capacity. Below are all three engines and specs.

2.4L Turbo

SpecMetric
Horsepower265 hp @ 6,000 rpm
Torque310 lb.-ft @ 6,000 rpm
DrivetrainFWD, AWD
Transmission8-speed auto (electronic)
Towing Capacity5,000 lbs.

2.5L Hybrid

SpecMetric
Horsepower243 hp @ 6,000 rpm
TorqueN/A
DrivetrainAWD only
TransmissionECVT
Towing Capacity3,500 lbs.

2.4L Hybrid MAX

SpecMetric
Horsepower362 hp @ 6,000 rpm
Torque400 lb.-ft @ 2,000-3,000 rpm
DrivetrainAWD only
Transmission6-speed auto
Towing Capacity5,000 lbs.

Takeaway

Adding another three-row SUV to the lineup may sound overkill, but it indeed bridges the gap for families who continue to bring on the hate towards minivans (we like minivans: they do serve a purpose!). And even more so, for fans of the Toyota Highlander rightfully unhappy with its inadequate 3rd-row for grown adults.

Add a potent hybrid powertrain with massive torque and decent towing abilities to the mix, and Toyota’s new mid-size hauler checks the boxes many families are seeking. Plus, this thing looks good, too, with its bold styling and more significant proportions. Lexus offers its own Grand Highlander version with the TX. If you’re willing to spend more for the premium stuff, also check out – SUV Comparo: The Toyota Grand Highlander Vs. Lexus TX.

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Author:
Amee Reehal
Amee Reehalhttps://www.ameereehal.com/
Shooting cars and bikes professionally since film was a thing, for over 20 years, Amee has collaborated with the major automakers and agencies, and his work has been published in various global outlets including MotorTrend, GlobeDrive, SuperStreet, Chicago Tribune, PerformanceBMW, and others. He’s an automotive writer and founder/managing editor of TractionLife.com, focusing on digital marketing & SEO for the past ten years (backed by a marketing degree, go figure). Find him travelling, spending time with his kids and family. Or golfing, poorly.