Doug Firby

I am a communications generalist with more than four decades of experience in online, blogging, newspapers, radio and magazines. I'm also a gearhead and an outdoor enthusiast. I write on cars, trucks, bikes and the auto industry for national publications. And I am president and publisher of Troy Media Digital Solutions.
https://bigtreecomms.com/
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First Drive: 2026 Polestar 4 Makes Cabin Innovation Its Superpower

Electric & Hybrid
With Google’s new lane guidance, a screen-centric layout, and clever packaging, the 2026 Polestar 4 delivers one of the smartest EV cabins on the road.

Review: Goodyear Assurance WeatherReady 2 Tires

Tire Reviews
Is this all-weather tire the sweet spot between price and performance?

Should You Buy a Used 2022 Toyota Sienna XSE?

Minivan & Van Reviews
This slightly underpowered minivan isn’t built for speed but shines as a solid, reliable, and fuel-efficient family hauler.

Review: Nokian One HT All-Season Tires

Better than most factory tires, competitively priced, with a great warranty, and built for longevity with minimal maintenance.

Exploring Jeep Easter Safari with the Updated 2024 Gladiator

Jeep Gladiator
A gathering of the faithful and the perfect place to test the updated 2024 Jeep Gladiator now stronger, safer, and more tech-enabled.

2024 Toyota Prius Prime XSE Review

Toyota EV & Hybrid
Thrifty hybrid electrifies with a sleeker, sportier image. The 2024 Toyota Prius Prime gains power, handles better and is more comfortable.

First Drive: 2024 Jeep Wrangler Review

Jeep Wrangler
Jeep has kept the best of what makes the Wrangler a perennial favourite for off-roaders but added enhancements that make it even better.

First Look: Mazda’s New 8-Seater 2024 CX-90 SUV Has Arrived

Full-Size SUVs
The 3-row 2024 CX-90 SUV steps into luxury territory – but can Mazda take on rivals like the Acura MDX & Volvo XC90?

2023 Subaru Ascent First Drive Review

Subaru Ascent
Refreshed 2023 Subaru Ascent stays true to company heritage, enhancing tech & adding convenience features.

2022 Toyota Tundra CrewMax 1794 Edition Review

Toyota Tundra
The elegant top-trim 2022 Tundra 1794 Edition adds a distinct Texas accent to the top-of-the-line Platinum trim edition.
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