After nearly a decade since the Mustang’s last major overhaul, Ford’s iconic pony car returns with a seventh-generation redesign: sleeker styling, a fully modernized digital cockpit, and more refined variations of the EcoBoost, GT, and all-new Dark Horse. The 2024 Mustang hasn’t lost its attitude; it just feels sharper, more focused, and far more customizable than ever.
Related – Mustang Showdown: EcoBoost Vs. GT V8
2024 Mustang Pricing and Lineup
Ford offers three core models for 2024 — EcoBoost, GT, and Dark Horse — each available with a mix of fastback and convertible configurations (Dark Horse is fastback only). Here’s where pricing starts:
- EcoBoost Fastback: $30,920 USD / $37,000 CAD
- GT Fastback: $42,495 USD / $48,500 CAD
- Dark Horse: $59,720 USD / $74,850 CAD
At the entry point, the EcoBoost fastback sits just over $30k, while the premium convertibles push toward $42k. For roughly $500 more than the most expensive EcoBoost Premium Convertible, buyers can step into a V8-powered GT Fastback — a meaningful upgrade if performance is the priority.
Compared to the outgoing 2022 EcoBoost Premium Convertible we tested (which started at $37,995 USD), pricing rises roughly $4,000 for 2024. At the top end, the Dark Horse hovers around the $60k mark in the U.S.
2024 Mustang Price Table: All Models
| Model & Trim | Configuration | US MSRP | Canada MSRP |
|---|---|---|---|
| EcoBoost | Fastback | $30,920 | $37,000 |
| Convertible | $39,020 | $43,900 | |
| EcoBoost Premium | Fastback | $36,445 | $43,200 |
| Convertible | $41,945 | $48,500 | |
| GT | Fastback | $42,495 | $48,500 |
| GT Premium | Fastback | $47,015 | $54,400 |
| Convertible | $52,515 | $60,200 | |
| Dark Horse | Fastback only | $59,720 | $74,850 |
| Dark Horse Premium | Fastback only | $63,265 | – |
| Add $1,595 destination charge | Add $2,095 destination charge |
Is the 2024 Mustang Worth Buying?
Ford has streamlined the lineup but expanded customization options. Packages like the Performance Pack (~$4,000), MagneRide dampers (GT), Recaro seats, stripe packages, wheel choices, and endless interior upgrades make the order sheet feel like a proper enthusiast menu.
The result? A seventh-generation Mustang that feels significantly more modern without losing the raw, muscular charm the nameplate is known for. The tech leap is substantial, the powertrains feel familiar in the right ways, and the customization depth lets buyers tailor the car to their exact personality. Something Mustang loyalists appreciate.
