Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.
Ford Atlas Concept At-a-Glance:
- Ford Atlas Concept is the future vision for pickup trucks
- Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford Tough® will look like in the future
- Next-generation EcoBoost – coupled with advanced engineering and design innovations – creates leading fuel efficiency and increased capability
- Trailer towing and cargo hauling are made easier with innovative features designed specifically for truck owners to improve utility and confidence
The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to reinforce its functional Built Ford Tough image.
Designers enhanced truck functionality, while creating new advanced features (see infographic here). For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.
The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.
EcoBoost powered: Fuel-efficient
The Ford Atlas Concept features a next-generation EcoBoost powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.
EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.