Detroit, MI – The 2018 North American International Auto Show (NAIAS) in Detroit has been dominated by trucks and off-roaders, with new pick-ups from Chevrolet, Ford and Ram as well as all-new versions of the Jeep Wrangler and Mercedes-Benz G-Class on display. But electrification remains a key focus for the world’s auto makers and Honda is showing a prototype of its new Prius rival, the reborn Insight.

Honda hasn’t made an Insight since the second generation’s demise in 2014. The 2019 model departs from the aero-friendly but quirky styling of its predecessors to take the fight to Toyota with a conventionally but attractively styled five-passenger compact that’s designed to sit above the Civic in the Honda range.

A 1.5-liter, Atkinson-cycle combustion engine, two-motor hybrid drive and lithium-ion battery under the rear seats are expected to deliver EPA combined fuel economy better than 50mpg.

The Insight will be the fifth step in Honda’s Electrification Initiative, with two-thirds of its global vehicle sales due to be electrified vehicles by 2030. Insight follows the Clarity series (Clarity Fuel Cell, Clarity Electric and Clarity Plug-in Hybrid) and Accord Hybrid into the US market (the fuel-cell and electric models aren’t sold in Canada). The latest Accord was named North American Car of the Year on the show’s opening morning.

Based in Calgary, AB, Graham’s outlets include Autocar, Professional Motorsport World, Turnology.com and Electric & Hybrid Vehicle Technology. A lifelong motorsports fan, he’s a member of the Guild of Motoring Writers and the Motor Press Guild, speaks German and collects Matchbox cars (at the same time).

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