Nissan Goes Off-Road at 2023 SEMA Show

Modified Z, Rogue and Frontier showcase capability on the dirt. We head to SEMA for a closer look.

Nissan is displaying off-road vehicles past and present at this year’s SEMA Show in Las Vegas, the world’s largest automotive aftermarket, tuning and custom car event. Here’s a closer look at the Nissan Safari Rally Z Tribute, Project Rugged Rogue, Forsberg Frontier PRO-4X, and Infiniti Q50 Red Sport 400.

Nissan Safari Rally Z Tribute at 2023 SEMA Show
Nissan Safari Rally Z Tribute. Photo: Graham Heeps

Nissan Safari Rally Z Tribute

Nissan Zs are more readily associated with on-track performance than off-road running, but the Z has form on the dirt, with the 240Z winning the East African Safari Rally back in 1971. That victorious Herrmann/Schüller-driven car appears in Nissan’s SEMA display this year alongside the new Nissan Safari Rally Z Tribute.

The Tribute ruggedizes the Z – this week named SEMA’s Sport Compact of the Year – by raising it two inches with custom KW and NISMO suspension parts and fitting Yokohama M/T tires. A bumper guard and skid plate add protection while and the VR30DDTT engine has been tuned by AMS Performance to produce more than 400 hp. South Carolina-based car builder, Tommy Pike, reports that there are plans to develop a package of parts for sale so that Z customers can take their cars off-road, too.

Related: Safari-Ready Z Proto 4×4 Nissan Should Really Consider Building

Project Rugged Rogue at 2023 SEMA Show
Project Rugged Rogue. Photo: Graham Heeps

Project Rugged Rogue

Crossover SUVs like the big-selling Rogue aren’t generally associated with off-road use, but perceptions might change with the arrival of another 2023 show car, Project Rugged Rogue. 

This build accesses custom and prototype NISMO parts to toughen up the standard 2024 Nissan Rogue crossover SUV. The concept boasts a 3-inch suspension lift kit, prototype off-road 18-inch wheels with Yokohama Geolandar M/T G003 tires, carbon-fiber fender flares and rear spoiler, a front bumper guard, and roof-mounted kayak and mountain-bike racks. Here’s a summary of the key equipment:

  • Custom NISMO Off Road 3-inch suspension lift kit
  • Prototype NISMO Off Road wheels, 18 x 8.5 inches, with Yokohama GEOLANDAR M/T G003 tires
  • Custom NISMO Off Road dual-exit center exhaust
  • Custom carbon fiber fender flares and rear spoiler
  • Prototype NISMO Off Road roof rack with NISMO Off Road 6-inch round driving lights
  • Prototype NISMO Off Road front bumper guard with NISMO Off Road 6-inch round driving lights
  • Custom NISMO Off Road rock rails
  • Hood-mounted NISMO Off Road 4-inch round driving lights
  • Roof-mounted kayak and mountain bike racks
Forsberg Frontier PRO-4X at 2023 SEMA Show
Forsberg Frontier PRO-4X. Photo: Graham Heeps

Forsberg Frontier PRO-4X

Continuing the off-road theme at Nissan’s SEMA booth is the Forsberg Racing Frontier pickup that competed in the demanding NORRA 500 race in Baja, California, in late-October. Shown in as-raced condition, dirt and all, the Frontier is also fitted out NISMO Off Road accessories, including suspension, wheels and M/T tires, rock sliders, and lighting upgrades. Summary of equipment on the Forsberg Frontier PRO-4X :

  • NISMO Off Road lift kit and high-performance suspension kit
  • NISMO Axis Truck Beadlock 17-inch wheels with Yokohama GEOLANDAR M/T G003 tires
  • NISMO Off Road lighting upgrades
  • NISMO Off Road rock sliders
  • NISMO Forsberg Racing designed graphics package

Related: NISMO Ramps Up the 2022 Nissan Frontier with 4 New Off-Road Parts

Infiniti Q50 Red Sport 400 at the 2023 Sema Show
Infiniti Q50 Red Sport 400. Photo: Graham Heeps

Infiniti Q50 Red Sport 400

Finally, sister brand Infiniti is focusing firmly on on-road performance with a modified Q50 that features Infiniti Motorsport accessories. The twin-turbo 3.0-litre, filled with Mobil 1 0W-20, gets a billet-aluminum coolant expansion tank, an auxiliary intercooler tank, a CARB-approved performance cold-air intake and an uprated heat exchanger. There’s also a cat-back exhaust new brake pads, suspension mods and brand-new NISMO LM-RS1 wheels.

The SEMA Show runs from October 31st to November 3rd at the Las Vegas Convention Center. Fortunately, you don’t need a SEMA-built concept off-roader for some family fun. Take a look at: Best Off-Road SUV & Crossovers for Families Seeking Adventure

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